⁠“We need more of this energy in the industry”: Fans laud Zara Larsson for addressing “very expensive” concert ticket prices for her Bangkok concert

Zachary D. Lyngdoh Tue, August 18, 2026 at 8:26 AM UTC

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Zara Larsson addresses “very expensive” concert ticket prices for her Bangkok concert ©Getty

Zara Larsson is receiving praise online after openly discussing concerns about the cost of tickets for her next show in Bangkok. Rather than ignoring fan complaints, the Swedish pop artist confessed that the tickets were "very expensive" and expressed her desire to have a greater role in ticket pricing for future tours. A user reacted to this and wrote:

“We need more of this energy in the industry.”

Zara Larsson's response has touched an emotional note with fans, who have complimented the singer for being open about the issue and acknowledging that growing concert ticket prices have made live music increasingly unaffordable.

Zara Larsson agrees Bangkok concert tickets are "very expensive"

Zara Larsson responded to the criticism in an approximately five-minute TikTok video after receiving numerous comments regarding the ticket prices for her Midnight Sun Tour stop in Bangkok on November 1, 2026. She said:

"Good morning. I'm sitting in the garden. I'm hiding from that man because I hate to rant in front of other people, um, but I basically wanted to say, I've obviously seen a lot of the comments as I do, huh? And there's so many saying that the tickets for Bangkok, which is my only show that's not sold out for Midnight Sun, are really expensive."

Zara Larsson confessed that, while the pricing was similar to other international concerts in Thailand, she understood why many fans thought they were too expensive:

"And I agree. I think the tickets are very expensive."

She continued:

"And even though they're in line with the market for international shows in Bangkok, it doesn't make them less expensive."

Zara Larsson added that she does not believe that people should save for months to attend a concert:

"I really wish we had a, like, cheaper entry tier so that more people could come, because I hate the fact that, like, people genuinely want to come, but they can't because of the prices. Cause I don't personally think that a concert should be this, like, super, super exclusive thing or something that you need to save for months for. Like, I just don't think it should be that inaccessible in general."

Larsson explained that she does not currently set ticket prices, but that the experience has impacted her perspective on future tours.

"So I do appreciate you guys bringing that to my attention, because it is something that I truly care about. And even though I don't set my prices, I feel like as I've been touring for the past, um, year, I've learned so much, and I feel like I've, like, bossed up, you know, like, I'm a boss."

Zara Larsson added:

"And for the next shows, like, for my next tour, I don't think there's any reason why I shouldn't be a part of like ticket pricing or like, I just wanna be more involved essentially."

Zara Larsson also responded to criticism that she was "tone deaf" in continuing to promote the Bangkok show despite concerns about its price.

She defended her promotional videos, claiming that there was nothing shameful about attempting to sell tickets and that artists should not be embarrassed to publicly promote their work. She answered as her Swedish slipped out which roughly meant, "I'm just ranting. No, it's TikTok."

Zara Larsson said:

"However, with that being said, I've also seen some comments that are like, this is, you know, tone deaf for you to just keep promoting this. And I'm like, jag bara rantar. Nej, det är TikTok. Haha. Oh f*ck, I hate that haha. Where was I? Um, yeah. So I don't think there's anything embarrassing about, um, promoting my shows and myself because that's sort of like what I do."

The artist also acknowledged another reason for the sluggish ticket sales. Zara Larsson stated:

"And um. Yeah, I think what really is the reason for it not selling is obviously like the prices doesn't help, but it's also the demand. Like, I'm just not that popular in Thailand yet. And that's okay, that's okay. I feel like as artists or as people in general, I think we're, um, meant to not meant to."

She added:

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"I think it's like, um, you know, sort of like fake it till you make it, and then you only see the, the wins once they've happened, and you're like, Bangkok sold out, you know? But I think if I do that, if I do nothing, it's not gonna sell out. Like, that's just where we at right now."

Larsson also addressed the slow ticket sales, stating that she wanted fans to witness the reality of establishing an audience rather than only celebrating sold-out performances.

Zara Larsson stated that she would continue to promote the Bangkok performance until the event, and that she had a personal connection to Thailand, having spent some of her youth there.

The musician also disputed the notion that high ticket prices mean artists make enormous earnings. Zara Larsson noted that the majority of the tour's cash is spent on production, transportation, and paying her staff, describing the Midnight Sun Tour as barely profitable at this point in her career.

Fans praise Zara Larsson for addressing “very expensive” concert ticket prices for her Bangkok concert

Zara Larsson's response received much praise on social media, with many fans applauding her for publicly admitting concerns rather than dismissing them outright. Others believed that the discussion highlighted a broader conversation about rising concert prices and affordability. One user commented:

"An artist actually admitting their own concert tickets are too expensive. Props to Zara Larsson for keeping it 100% real about the Bangkok prices.We need more of this energy in the industry."

A fan praised the singer's honesty, saying it was refreshing to see an artist openly discuss ticket pricing:

"At least she speaks the truth, unlike other artists."

Another said that Zara Larsson's acknowledgement of the issue separated her from the rest of the artists:

"Finally, an artist who actually listens and doesn't give some corporate excuse. She admitted it's expensive, didn't gaslight the fans, and promised to do something about it next time. That's rare. Respect."

A fan appreciated that Zara Larsson didn't simply hide behind "market rates," even while explaining that the prices were in line with other international concerts in Bangkok:

"She didn’t hide behind the usual 'market rates' excuse. Just said it’s expensive and she’ll handle it better next time."

A fan argued that the discussion reflected the wider problem of rising post-pandemic concert prices rather than Zara Larsson's tour alone:

"I do think it's crazy people were harassing her over this but kpop tickets here are double her prices. i do think there's a conversation to be had about post-covid concert prices it's astronomical but zara's tickets are actually more affordable than most."

A Thai fan felt the prices were reasonable compared to other international artists, suggesting that timing and competition from other concerts may have played a bigger role in ticket sales:

"I’m Thai and honestly I don’t think it’s expensive at all. The price is pretty reasonable compared to other artists. The thing is, Zara is coming to Thailand toward the end of the year, when many Thai fans have already spent a lot of money on concerts during the first half of the year. On top of that, there are also several big-name artists who announced their concerts and started selling tickets earlier for the end of the year. So by the time Zara comes, a lot of people simply won’t have enough money left to go to multiple concerts."

One argued that promotion and demand were likely bigger factors than pricing itself:

"I love her so much for this. An artist WHO CARES. But as a Thai let me just say the prices for GA are very REASONABLE for a great artist like Zara. Prices are similar to Dua Lipa, Doja Cat, Bebe Rexha who came here in the past 3 years so i think its more like promotion issue."

Another stressed that affordability should be judged based on local purchasing power rather than international comparisons:

"It’s expensive to Thai people. Y’all bringing western standards into this is insensitive. Zara understands that"

As of now, the tour has already sold out several dates across Europe and North America; the only one left is the Bangkok show on November 1.

Stay tuned to Soap Central for more information.

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Source: “AOL Entertainment”